DISCOVER
CCHAT
A smart casual fashion brand bringing youthfulness and confidence to modern women
Elegant - Youthful - Modern - Versatile
01
OUR JOURNEY• 2018: Expanded retail network
• 2019: Serving 50,000+ customers monthly
• 2020: 200% revenue growth
• 2021 - Present: Rapid expansion to 20+ locations nationwide, cementing our position as a leader in women's fashion
02
VISION & MISSION
03
CUSTOMER VALUE•Image: Professional & Passionate
•Products: Diverse, Innovative & Premium Quality
•Service: Reliable & Supportive
04
CORE VALUES
05
BRAND MANIFESTOWe believe that every woman carries within her a unique beauty. CCHAT exists to awaken that beauty - in a delicate, gentle, and inspiring way.We don't create clothes just to wear. We create designs for women to confidently step into life, to smile when they look in the mirror, and to feel they deserve better things every day.CCHAT fashion is a blend of elegance – youthfulness – modernity - versatile application. CCHAT products are perfected with quality materials and meticulous cuts to flatter every body type.We believe in gentle transformation: just one suitable design is enough to change the mood of an entire day. To help you stand taller, walk more confidently, and live more vibrantly.CCHAT — where your true beauty is awakened through creativity and inspiration!
06
BRAND STORYNot expensive items. Not chasing trends. But the moment they wear a design that makes them see themselves – feeling younger, more confident, and experiencing small but real joy.From that moment, CCHAT was born.We chose the path of sophistication and creativity: Elegant, gentle designs with unique accents - different enough for you to feel special, practical enough to wear every day.Each CCHAT product is created from: quality materials, flattering cuts, and design thinking aimed at making women always feel their most beautiful version.CCHAT believes that fashion is not just what you wear. It's how you tell your own story — a story of confidence, happiness, and inspiration.We only play a small role: helping you shine in your own unique way.
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BRAND PERSONALITYTHE MAGICIAN
THE EVERYPERSON
Flexible
Friendly
Flexible in product application: easy to mix and match, versatile for different contexts and activities...
Customer service space, communication activities, and experiences create a friendly, approachable feeling.
Smart
Reliable
Smart designs that help wearers conceal flaws, appear younger, and enhance their figure...
Deliver on promises and commitments. Understand customer needs and provide experiences that meet or exceed expectations.
Attractive
Courteous
Visually impressive and spirited activities that create buzz.
Polished appearance, meticulous presentation. Avoiding excessive flashiness or 'over-the-top' promotion, focusing on customer value.
Energetic
Helping women look better and perform well in all activities: family, career, and self-care.
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BRAND DNA
Brand Positioning
A smart casual fashion brand that brings youthfulness and confidence to modern women
Brand Personality
Flexible, Smart, Attractive, Energetic, Prudent, Reliable and Practical.
Core Attribute
Women's smart casual fashion with creative design, continuous innovation with quality higher than price.
Operating Philosophy
BEAUTIFUL FROM QUALITY
Was this article helpful?Have feedback or questions? Reach out to us at cskh@cchat.vn or call 0868 506 800 Customer Service for assistance, thank you!
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CCHAT Store System
CChat - Ba Trieu: 58B Ba Trieu, Hoan Kiem, Hanoi
CChat - Chua Boc: 187 Chua Boc, Dong Da, Hanoi
CChat - Pham Ngoc Thach: 102A.B1 Pham Ngoc Thach, Dong Da, Hanoi
CChat - Nguyen Trai: 338 Nguyen Trai, Nam Tu Liem, Hanoi
CChat - Hang Voi: 42 Hang Voi, Hoan Kiem, Hanoi
CChat - Hai Phong: Floor 2 Aeon Mall Hai Phong
CChat - Le Duan, Da Nang: 47 Le Duan, Hai Chau, Da Nang
Business Partnership
Trang Anh Manufacturing & Trading Co., Ltd.. Address: No. 38, Lane 27 Ly Son, Group 30, Ngoc Thuy Ward, Hanoi City, Vietnam. Tax Code: 0108731654
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